Online Marketing Success Begins with Great Content

insurance agency websites

The Internet has been for some time the primary place where people go to learn about and shop for insurance products, so it should be no surprise that more independent agents are looking to bolster their presence online by revitalizing their insurance agency websites. You can’t underestimate the importance of good, relevant content in order to captivate your audience since that can get them interested in learning more about you and your company.

While the easy part may be getting visitors to your site, the more difficult task is turning those same visitors into customers. You can help raise the visibility of your agency’s site by improving little things on your website which can increase awareness of the value you provide as well as illustrate the necessity of the products you provide.

Review areas that you can improve on

Be sure to use easy-to-read fonts that also follow best practices. Using the wrong font can make things hard to read and cause visitors to abandon the page they’re on.

Adding a news feed to your website will impress consumers by giving it an authenticity that can be trusted. Both prospects and insureds will appreciate your ability to target market-related news of interest and this can help increase your audience since people often share information about sites they find to be interesting and helpful.

Don’t underestimate the value of adding a guestbook to your site, as this is a great way to invite feedback from your visitors. Messages left in your guestbook can provide helpful insight into consumer needs or any concerns and help you to develop ideas to help improve your business. Incorporating polls and surveys into your site will further will point out what the hot topics of the day are and this is a great way to engage and connect with many of your visitors.

Consider having a virtual tour of your offices online. This can help familiarize new prospects with your business and be a show of your professionalism. You can use a series of still photos with captions (typically easy to insert and replace or renew), and this is a lot easier for some consumers to receive than having a video stream. Updating insurance agency websites is one way to invigorate your efforts to stand out from the crowd.