Just like health care, insurance is an essential service that everyone needs, regardless of the headlines. However, no industry is an island, and current events do play a role in the way people do business. Here are a few insurance marketing considerations for 2020.
Now is not the time to cut back on budgeting for SEO, social media, and email campaigns. Increasing your marketing efforts is like purchasing insurance against the inevitable drop in value that follows any crisis. Luckily, the losses experienced by the insurance industry are minimal compared to other businesses.
Certain types of insurance are currently in higher demand than usual. For example, property, casualty, and health insurance are more desirable than ever as the pandemic makes people realize the possibilities of what can happen. This is not a matter of taking advantage of a bad situation, but rather an opportunity to be sensitive to clients’ needs during a crisis.
Go With the Flow
One reason the insurance industry has not experienced a large set-back is its ability to adapt to the current social and economic landscapes. For example, employees were able to transition to working from home offices and to change their marketing strategies to reflect changing client habits.