The main purpose of your insurance website is to provide you with an online presence that will allow your agency to succeed and thrive on the web in what has become a very competitive market. While huge agencies like Progressive and Geico can launch multi-million dollar television campaigns, smaller agencies rely on their ability to market themselves online.
An important first step is to create, or re-imagine your insurance website design in such a way that it draws more visitors to your site. When creating your agency website, your mobile site is a huge part of the equation. Visitors to your site want it to be capable of loading fast without any lag, with easy to read fonts and a phone number that is just a click away from getting to speak to a live person. With website hosting, your site becomes quickly available and can be accessed by anyone that knows your domain name.
Take advantage of valuable marketing features
Your agency has some very basic search engine optimization (SEO) needs that, when optimized, will make your website rank higher in searches which can mean more visitors to your site. In addition, since some search engines, such as Google, use a sitemap file to help index your website, having a sitemap file will allow you to work better with the search engines and get you more pertinent information about how your site is being indexed.
While the value of good content should never be overlooked, most insurance agents simply do not have the time to write hours of coverage information for each line of insurance they write. But it is essential and you can hire someone qualified to provide you with pre-written content for your use. You can also add social networking icons and links so that people can follow you on Twitter, Facebook, LinkedIn and other popular platforms.
Another item frequently used in insurance website design is a “refer a friend” button. Place one on each page of your site. When someone fills out the form, it automatically sends an email to their friends providing them with the opportunity to check out your website. You have the ability to design your website so that you can add earning potential to your agency!