In a world where most people now search for products and services online, insurance agents can’t skimp on digital marketing. Check out these internet marketing strategies to help you get your agency off the ground.
Creating an email list was one of the first online marketing tools and remains popular today. Create lists of your clients based on their policies, the amount they spend, location, age or other relevant factors. Send personalized emails based on this information to help them make insurance decisions regarding new or improved policies.
Social Media Marketing
Right on the trails of email marketing is social media. From the largest corporations to the smallest businesses, companies know it’s smart to jump on the latest social media trend and stay there as long as consumers do. Facebook memes, Twitter “wars” with other companies and behind-the-scenes Instagram pictures are all popular ways for an agency to bring consumer attention to itself.
Affiliate marketing is also quite popular. This performance-based method relies on you paying an ad publisher to bring you customers. If you’ve ever seen a sponsored ad on Facebook, that is affiliate marketing. The ads shown to you are based on your age, location, pages you’ve liked, things you’ve posted about or even on conversations you’ve had while you were near your smartphone in some cases. The various options make it easy for you to target your own ad to exactly the demographic you want to attract.
While this isn’t an exhaustive list of internet marketing strategies, it is a good starting point if you’re new to the idea. As you become more experienced, you can add new methods to your strategy.