Having an online presence is vital in order to stay competitive in today’s marketplace. As an insurance agent, you know how difficult it can be, and one of the things that can help to deliver new business and prospects is having one of the top insurance sites. By “top” sites, we don’t necessarily mean it needs to have plenty of flashing lights and music.
You don’t want to create something so abstract that it comes off as gimmicky. You want to provide useful, clear information and you’ll need your site to be interactive so that potential customers can provide questions and voice any concerns, and also be able to receive answers fairly quickly, which many have come to expect.
Building relationships that last
One thing everyone who has a business has come to realize is that, if you want to be successful and make money you have to offer something useful to consumers. This is especially true in the case of insurance. The fact is that this industry is all about personal contact and the best insurance agencies have taken the time and used their resources to build a personal relationship with the different clients on hand.
Having long time clients is the name of the game. People who come back for new products and that refer new business are key to your growth and success. Nowadays, of course, these relationships are being established online. As most agencies will tell you, the information will quickly grow old, so updates must be made on a regular basis.
Blogs and forums will help you keep visitors interested in coming back to see what new information you’re sharing with them, and when people are posting and getting answers to their questions, it only bolsters your position within the community. They’ll now feel comfortable asking questions about their own issues and concerns regarding insurance services and coverage.
As an agent, you need to make your presence known. There’s nothing wrong with being the face of your company, because as a knowledgeable expert in the field of insurance you can present yourself as someone to come to when people need answers. The top insurance sites, properly maintained, can be a major factor in your success.